COLLEEN LB MATHIS
(703) 980-9156 ♦ clmbva@gmail.com ♦ colleenlbmathis.com
BACKGROUND
- Twenty years experience developing web and print based advertising campaigns and writing copy for high profile accounts including American Woodmark, IBM, Microsoft, Boeing, Coca-Cola, Wamsutta, Westin Hotels & Resorts
- Experienced content developer: writing, editing, curating. Campaign strategy, content marketing, social media for B2B and B2C
- Happy, exacting, collaborative with excellent verbal and written communication skills
EDUCATION
- BFA, Communication Design (Honors), Art Center College of Design, Pasadena, CA 1994
- Web Design and Project Management course work, Northern Virginia Community College, 2005-2013
- Project Management Professional (PMP), Project Management Institute, certified 2009-2015
PROFESSIONAL EXPERIENCE
Freelance Writer/Editor, August 2015 to Present
- Write for websites, video scripts and brochures
- Edit articles for LinkedIn, SlideShare, government reports, biographical book (print)
- Fact check, Long Keyword Research
- Please go to ColleenLBMathis.ColleenLBMathis.com to see portfolio of work
Puckett & Associates Marketing, Middleburg VA, August 2014 to August 2015
Creative Director, Copy & Brand Development
- Created/wrote ads, radio spots, brochures, catalogs and web content primarily for Waypoint Living Spaces and American Woodmark
Industrial Designers Society of America (IDSA), Herndon VA, February 2012 to February 2013
Web Content Manager
- Edited articles contributed by 27 chapters for consistent voice before posting to website
- An editor and contributor to quarterly journal Innovation
- Gathered, analyzed, and documented requirements for IDSA website modernization project
- Identified targets, created online surveys, developed user personas and analyzed UX issues
- Performed gap analysis and site content audits to identify redundancy, outdated and trivial content
- Implemented Amazon affiliated IDSA bookstore focused on industrial design topics
- Created IDSA Pinterest account to promote member work and drive traffic to the website
Puckett & Associates Marketing, Middleburg VA, March 2010 to April 2011
Project Manager, User Experience Design & Brand Development
- Wrote copy for client websites and printed pieces. Wrote and directed radio spots, primarily for American Woodmark (americanwoodmark.com). Bought media for social media campaigns
- Developed requirements for the Waypoint Living Spaces website.
- Gathered, analyzed and documented requirements for product carousels, closed social network, client/designer collaboration space and product ordering portal
- Assisted in the coordination of the project team consisting of web programmers, content developers, client managers and subject matter experts
Sage Computing, Reston VA, May 2006 to April 2010
Marketing Director
- Developed marketing plan for HUD USER (huduser.org) and Regulation Barriers Clearinghouse (regbarriers.org) that was recognized for increasing traffic by an average of 37%
- Redesigned outreach programs (partner building, email campaigns, direct mail, online advertising) that resulted in increased awareness and that established HUD USER and RBC as definitive sources of housing research
- Supported the redesign of both websites which focused on enhanced user experience, integration of social media (Facebook, Twitter), widgets, infographics, and polls
- Assisted in the coordination of the project team consisting of web programmers, content developers, client managers and subject matter experts
MenoHaven LLC, July 2006 to July 2007
Retail Website and Blog
- Gathered, analyzed and documented requirements for entrepreneurial retail website and blog focused on women’s health
- Designed and executed all branding elements including logo, package design, photography, voice, look and feel of website and blog
- Developed site using Prostores “Store Sense” web development tool, HTML, CSS, and SSL
- Conducted, measured and refined Google AdSense campaigns
Elder Care, March 2003 to May 2006
Provided round-the-clock-care for parent with Alzheimer’s disease at the end of her life. Continued to work on a consulting basis for White & Partners, and accepted other small projects when possible.
Copywriter, Advertising Industry, October 1994 to March 2003
Associate Creative Director, White & Partners, Herndon VA 3/2002 to 3/2003
Freelance Copywriter, Manhattan NY 7/2000 to 3/2002
Senior Copywriter, Ogilvy & Mather, Manhattan NY 4/1999 to 4/2000
Copywriter, Anderson & Lembke, San Francisco CA 5/1996 to 3/1999
Copywriter, Cole & Weber, Seattle WA 1/1995 to 4/1996
Copywriter, Wieden & Kennedy, Amsterdam, Netherlands 10/1994 to 12/1994
- Development of advertising campaign strategy, execution and presentation of creative marketing briefs and comps to executive level audiences in collaboration with art director and account executive in the
- Concepted and wrote headlines, body copy, scripts, taglines, etc.
- Presented and helped sell work to clients
- Coordinated producers, printers, photographers and other vendors to execute TV, print, radio, and digital advertising campaigns
CERTIFICATIONS & TRAINING
HTML5 and CSS3, Northern Virginia Community College, 2013
Oracle 11g SQL; Northern Virginia Community College, 2011
MS Project 2010; Northern Virginia Community College, 2011
Project Management Professional (PMP) Certification (#1306926); Project Management Institute, 2009-2015
Project Management Certificate; Northern Virginia Community College, 2006
Web Design, XHTML, Dreamweaver, Accounting; Northern Virginia Community College, 2005-2007
PROFESSIONAL AWARDS
Effie Award for Microsoft print campaign (quantifiable effectiveness in advertising campaign)
Icon Award for Microsoft print campaign (overall excellence in technology advertising)
Addy Award for Rolling Thunder poster (creative award)
One Show Award for ChildHaven poster (creative award)
SOFTWARE PROFICIENCY
Microsoft Office Suite, Adobe Creative Suite, WordPress